Báchoo is a boutique web design studio. At a certain point in the studio's development, the question arose of a branded visual system that would unite all of the company's visual communications. Báchoo is a Ukrainian word that means «to see.» From this came the idea of stylizing the schemes of optical processes. Refractions of rays, depth of field, optical illusions, and many other things became the basis of the concept of the visual system. The project was suspended.
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