OZ Bags, Dasha Ozerianko's brand specializing in handcrafted, unique bags, backpacks, and accessories, sought to refresh its brand identity and visual communication for online and print mediums. The new visual system aims to be an evolutionary enhancement of the existing style.
We have successfully transformed OZ Bags' visual identity and communication strategy, aligning it with its evolving narrative and market presence. Our creative process introduced a whimsical fusion of romantic photography with specialized lighting and color treatments alongside a distinctive, cartoonish illustration style that playfully marries naiveté with a childlike aesthetic. Integral to this rebranding is the innovative use of angular shifts, echoing the dynamic redesign of the OZ Bags logo. The brand's new look is further enriched by the eclectic mix of typescript and handwritten elements, infusing a bespoke, artisanal charm.
