UMES, an institution committed to advancing media professionals' skills with a focus on practical experience and theoretical knowledge, integrates hands-on expertise from trainers for effective education. As a client, UMES required
a new visual identity and innovative visual communication techniques to represent
its educational approach effectively.
![](https://cdn.myportfolio.com/32d45122-ed9a-4834-9f1d-cbb2411cabd3/da0bfb58-ee3f-49ee-a1f2-1cffcd9956fd_rw_1920.png?h=8bc8fd6631fd164120ccc4a5b2bc1e88)
We crafted a rebranding strategy that harmonizes with their focus on practical and theoretical media education. Our solution features a dynamic new logo reflecting UMES's spirit of innovation, complemented by a mixed-media visual system that merges edgy photography with playful illustrations and fluid typography, capturing the institution's avant-garde approach. An optional element is Vidu, a whimsical mascot symbolizing UMES's dedication to visual storytelling and educational prowess. This comprehensive redesign elevates UMES's brand identity, establishing it as a leader in media education and an inspiration to media professionals.
![](https://cdn.myportfolio.com/32d45122-ed9a-4834-9f1d-cbb2411cabd3/5d81dcd4-5f4a-4e7d-b642-907e21c0f421_rw_1920.png?h=9bba6e1deb98836e09079b6800cdc57e)
![](https://cdn.myportfolio.com/32d45122-ed9a-4834-9f1d-cbb2411cabd3/c17ac23e-784b-456a-9e0b-3054ee4480a3_rw_1920.png?h=db1ea7df5413728183307eaebb0846a6)
![](https://cdn.myportfolio.com/32d45122-ed9a-4834-9f1d-cbb2411cabd3/982f8fa1-4af3-4495-a7bc-658d00ca5350_rw_1920.png?h=cf1f980045c2fe704d9f9741643fc0ee)