UMES, an institution committed to advancing media professionals' skills with a focus on practical experience and theoretical knowledge, integrates hands-on expertise from trainers for effective education. As a client, UMES required 
a new visual identity and innovative visual communication techniques to represent 
its educational approach effectively.
We crafted a rebranding strategy that harmonizes with their focus on practical and theoretical media education. Our solution features a dynamic new logo reflecting UMES's spirit of innovation, complemented by a mixed-media visual system that merges edgy photography with playful illustrations and fluid typography, capturing the institution's avant-garde approach. An optional element is Vidu, a whimsical mascot symbolizing UMES's dedication to visual storytelling and educational prowess. This comprehensive redesign elevates UMES's brand identity, establishing it as a leader in media education and an inspiration to media professionals.
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